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Tom Smith

Experienced marketing professional who has worked with more than 120 clients in 18 different vertical industries.

♦ Differentiate products and services by improving UX and delivering memorable CX to create an emotional connection to the brand.
♦ Obtain insights from analytics to solve business problems and drive revenue.
♦ Develop and implement marketing campaigns that double traffic and leads in three months.

♦ Certified Marketing Automation Professional
♦ Certified Voice of the Customer (VOC) Professional


Use my experience, knowledge, and skills to: ♦ Solve business problems
♦ Obtain insights from employees to enhance engagement and alignment
♦ Obtain insights from prospects, customers and channel partners to drive revenue
♦ Create content that answers consumers’ questions and drives traffic
♦ Identify and nurture marketing qualified leads to sales qualified leads
♦ Improve customer satisfaction, experience, engagement, and retention


Full stack marketer who has worked with more than 120 clients in 18 different industries (Chemicals/Allied Products, CPG, Education, Energy, Financial Services, Healthcare, IT/SaaS, Insurance, Leisure/Recreation, Manufacturing, Non-Profits, Paper, Professional Services, Publishing/Media, Real Estate, Retail, Telecommunications, and Transportation).

♦ Enabled 850 Farm Bureau agents meet 12-month sales goals in less than 13 weeks.
♦ Doubled company billings from $12 million to $24 million in two years.
♦ Used analytics to help P&G identify optimum price differential for Bounce versus generics.

Specialties: Strategy, E-commerce, Analytics, Marketing Automation, Strategic Planning, PR, Customer Satisfaction, NPS, Business Dev, Research, VOC, Lead Generation, Channel Management, CRM, Social Media, SEO, Digital, Content, Operations

Contact information: ⌨ | ☎ (919) 306-5876 | @ctsmithiii

Thank you for visiting. I look forward to helping you or your organization.

Principal Consultant

Raleigh, North Carolina


Book a meeting


Warner Lambert (Rolaids) Procter & Gamble (Bounce Fabric Softener, Wondra Hand & Body Lotion) Remax Rolex DomainTools Porsche Siemens


Positioning and Branding

What makes you "different and better" than your competition? If you can't come up with the long-term positive differentiation of your brand we need to talk and perhaps I need to talk with your customers to hear what they have to say about what makes you "different and better." Your positioning go... Read More

Traffic and Lead Generation

Need we say more? Traffic, and especially targeted traffic, is imperative for lead generation, which ultimately translates into conversions. Our package comes with options for PPC Marketing (Facebook Ads, Bing Ads, Google AdWords, Twitter Ads and more), as well as organic traffic and lead generat... Read More

General Digital Marketing

Want to go beyond local and reach a wider worldwide audience? Then you should know that we offer worldwide digital marketing services. Get connected to influencers at a global level, reach more customers and convert more. On a .com scale.Search engines love websites that provide visitors with val... Read More

Content Optimization

Conveying the right messages to your customers is a vital part of your business strategy. If you want to enhance the voice of your brand, check out our content services. Just a glimpse: we offer seo copywriting, ghost­writing, blogging services, visual content (images, infographics, video, audio... Read More

General SEO Services

If you want to go beyond local, we also have your back with our general SEO services. Our packages offer general seo, enterprise seo, seo copywriting and link building solutions, both onsite and offsite. The result: worldwide optimized website, rankings in search engines and, easier wa... Read More

Local Digital Marketing

Our local digital marketing packages include, but are not limited to: content creation and curation that targets a local audience, email marketing, local inbound marketing, local campaign creation and implementation, local search engine marketing and localized social media marketing. We’ve got ... Read More


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"Over the last 10 months, we clearly saw that, when implemented systematically, SEO can be an extremely effective marketing method in achieving our tar..."
"We have been very happy with the work and results of GoRanker. They are experts and we are happy to recommend them...."

From our blog

Latest content created by our members

How To Get Consumer Insights From Qualitative Research


In the past, marketers had limited information on customer opinions and those opinions could be biased towards the topics the marketer suggested. Today, consumers are engaged in a number of public channels and share a lot of information that different software providers are analyzing with "sentiment analysis" and other "big data" tools. While this software is great for collecting and tabulating millions of bits of data, it fails to provide valuable insights on what the consumer is doing and wh... Read More

Align To Accelerate Sales Performance


Just as alignment is key to your automobile running efficiently and not wearing down the tires, alignment of your management team is also key. Unfortunately, it is also rare. Such misalignment results in silos, miscommunication, misunderstanding and unempowered employees. So how do you ensure your management team is in alignment? Ask them each independently what are the vision, mission, values and strategic positioning of the firm. Vision -- What do we want to be? Where do we want to go?... Read More

Getting Your Customers to Complain is Invaluable


Statistics suggest that when customers complain, business owners and managers ought to get excited about it. The complaining customer represents a huge opportunity for more business. --Zig Ziglar, U.S. author and speaker As much as you want your customers to be completely satisfied with your product or service, it’s rare for any business to have 100 percent client satisfaction. The key is to have an open channel of communications with your customers so they feel comfortable talking to yo... Read More