2015 is almost over, which brings us the opportunity to reflect on this year’s experiences, insights and emergent trends in the fascinating world of digital marketing. Our conclusion is this: it all comes down to what you choose to cultivate – a consumer oriented culture with an innovative edge and an authentic value, or a logocentric brand that rides the wave of consumer expectations using hype as fuel. What is your choice?  
15 Expert Marketing Insights With Practical Applications and Powerful Impact from Elena Adina Loghin