Blog

Whether you are a marketer or a business owner, subscribe to our blog and get your weekly dose of digital marketing. From local online marketing to SEO, PPC and social media, GoRanker experts will share their knowledge on a regular basis so you can learn how to get more traffic and outshine your competition. Stay tuned for more!

Big Data and Market Research Have A Lot In Common

I was just reading an article in the spring edition of Big Data Quarterly and it appears that people and companies pursuing big data initiatives would be well-served to remember some of the basics we learned in market research 101. Know what you're going to do with the data before you start collecting every byte of it. With the proliferation...

Tom Smith

Tom Smith

Customers' Emotional Connection to the Brand and #CX Pays

Great insights from Bruce Temkin and Temkin Group with the following statistics from "ROI of Customer Experience 2015" which looked at the connection between customer experience (CX) and loyalty for 10,000 consumers and 300 companies across 20 industries. Key findings: 87% of consumers who give a high rating for emotion were likely to m...

Tom Smith

Tom Smith

SEO "Best Practices" Today

Great presentation by Phil Frost, Founder of Main Street ROI (@mainstreetroi), "SEO is Dead: 5 Rules for Winning in the New World of Search." Given the changes in SEO, and all of the rumors about what you should and shouldn't do, I thought it would be useful to share the thoughts of an SEO professional. Phil suggests approaching SEO the s...

Tom Smith

Tom Smith

Optimize Lead Nurturing to Accelerate Sales

A lot of companies I work with treat all leads the same. This slows the sales process and wastes salespeople's time. When a lead first comes in, regardless of the amount of research the prospect has done on the internet, it's a marketing qualified lead (MQL) and not a sales qualified lead (SQL). I strongly recommend sales and marketing get t...

Tom Smith

Tom Smith

Creating a Customer-Centric Culture

According to Forrester, a customer-centric culture is “a system of shared values and behaviors that focus employee activity on improving the customer experience.” While more than 90% of executive say that improving the customer experience (CX) is a "top strategic priority," a majority of firms are ill-prepared to achieve their CX goals. A su...

Tom Smith

Tom Smith

Become Customer Centric - Get To Know Your Customers

I just read a great article about Dominique Ansel, whose brainchild, the cronut has made him a baking "rock star" in New York and beyond - if he wasn't already. While I've never had a cronut, and never will due to allergies (wheat, milk, refined sugar), Dominique has a great perspective on the importance of engaging with customers to become more...

Tom Smith

Tom Smith

5 Questions to Ask to Begin Mapping the Buyer's Journey

A lot has been written lately about the need to map the buyer's journey. I concur with the importance of doing so; however, I think this needs to be done by talking to customers rather than gathering sales and marketing team members to "hypothesize" about the buyer's journey. I recommend you begin the process by talking customers. Here are fi...

Tom Smith

Tom Smith

A Great CRM Is Critical For A Great Customer Experience

Moving forward I believe successful companies will positively differentiate themselves versus the competition by providing an outstanding customer experience. Zappos started the trend online and Amazon was smart enough to acquire them and learn from them. Ritz Carlton continues to lead the way in the brick and mortar world. The key to providing ...

Tom Smith

Tom Smith

Integrated Marketing Is More Important Than Ever

When I started in marketing and advertising years ago, I learned the importance of integrated marketing - ensure there's consistency of message across TV, radio, print, direct mail and out-of-home. Today, integration is more important than ever given the addition of web, social, email, mobile, and SEO/SEM. Consistency builds trust. Inconsist...

Tom Smith

Tom Smith

Are You Easy To Do Business With?

Have you asked your customers this question? First, what do you think they'll say? Now, ask them. You'll be surprised what you learn. Customers are looking for products and services to make their lives simpler, easier, and save them time. Show the consumer that you understand their needs, put them first and you'll have a customer for li...

Tom Smith

Tom Smith