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Tom Smith

Experienced marketing professional who has worked with more than 120 clients in 18 different vertical industries.

♦ Differentiate products and services by improving UX and delivering memorable CX to create an emotional connection to the brand.
♦ Obtain insights from analytics to solve business problems and drive revenue.
♦ Develop and implement marketing campaigns that double traffic and leads in three months.

♦ Certified Marketing Automation Professional
♦ Certified Voice of the Customer (VOC) Professional


Use my experience, knowledge, and skills to: ♦ Solve business problems
♦ Obtain insights from employees to enhance engagement and alignment
♦ Obtain insights from prospects, customers and channel partners to drive revenue
♦ Create content that answers consumers’ questions and drives traffic
♦ Identify and nurture marketing qualified leads to sales qualified leads
♦ Improve customer satisfaction, experience, engagement, and retention


Full stack marketer who has worked with more than 120 clients in 18 different industries (Chemicals/Allied Products, CPG, Education, Energy, Financial Services, Healthcare, IT/SaaS, Insurance, Leisure/Recreation, Manufacturing, Non-Profits, Paper, Professional Services, Publishing/Media, Real Estate, Retail, Telecommunications, and Transportation).

♦ Enabled 850 Farm Bureau agents meet 12-month sales goals in less than 13 weeks.
♦ Doubled company billings from $12 million to $24 million in two years.
♦ Used analytics to help P&G identify optimum price differential for Bounce versus generics.

Specialties: Strategy, E-commerce, Analytics, Marketing Automation, Strategic Planning, PR, Customer Satisfaction, NPS, Business Dev, Research, VOC, Lead Generation, Channel Management, CRM, Social Media, SEO, Digital, Content, Operations

Contact information: ⌨ | ☎ (919) 306-5876 | @ctsmithiii

Thank you for visiting. I look forward to helping you or your organization.

Tom Smith
Principal Consultant

Raleigh North Carolina


Book a meeting


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Positioning and Branding

What makes you "different and better" than your competition? If you can't come up with the long-term positive differentiation of your brand we need to talk and perhaps I need to talk with your customers to hear what they have to say about what makes you "different and better." Your positioning go

Traffic and Lead Generation

Need we say more? Traffic, and especially targeted traffic is imperative for lead generation, which ultimately generate conversions. Our package comes with options for PPC Marketing (Facebook Ads, Bing Ads, Google AdWords, Twitter Ads and more), as well as organic traffic and lead generation.

General Digital Marketing

Want to go beyond local and reach a wider worldwide audience? Then you should know that we offer worldwide digital marketing services. Get connected to influencers at a global level, reach more customers and convert more. On a .com scale.

Content Optimization

Conveying the right messages for your customers is imperative in business. If you want to enhance the voice of your brand, check out our content services. Just a glimpse: we offer seo copywriting, ghost-writing, blogging services, visual content (images, infographics, video, audio), content marketing and content production.

Local SEO Services

Local SEO is imperative in order to be found by both general and local audiences. Our packages offer local seo, multi-location seo, enterprise seo, keyword optimization solutions, citation building, both onsite and offsite. The result: locally optimized websites, local rankings in search engines, easier ways for local potential customers to find your brand.

Generic SEO Services

If you want to go beyond local, we also have your back with our general SEO services. Our packages offer general seo, enterprise seo, seo copywriting and link building solutions, both onsite and offsite. The result: worldwide optimized website, rankings in search engines and, easier ways to be found online.


"We used GoRanker services to create fresh, professional and user-friendly content for our website. Our services are based in an emerging market and al..."
"Over the last 10 months, we clearly saw that, when implemented systematically, SEO can be an extremely effective marketing method in achieving our tar..."
"We have been very happy with the work and results of GoRanker. They are experts and we are happy to recommend them...."

From our blog

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Creating a Customer-Centric Culture


According to Forrester, a customer-centric culture is “a system of shared values and behaviors that focus employee activity on improving the customer experience.” While more than 90% of executive say that improving the customer experience (CX) is a "top strategic priority," a majority of firms are ill-prepared to achieve their CX goals. A survey by the Temkin Group indicate that 90% of North American firms aspire to be CX leaders in the next three years; however, only 10% are truly custom... Read More

Become Customer Centric - Get To Know Your Customers


I just read a great article about Dominique Ansel, whose brainchild, the cronut has made him a baking "rock star" in New York and beyond - if he wasn't already. While I've never had a cronut, and never will due to allergies (wheat, milk, refined sugar), Dominique has a great perspective on the importance of engaging with customers to become more customer-centric. As he shares, "The experience is crucial to what we do. I always put myself into the customers' shoes and think, what would make m... Read More

5 Questions to Ask to Begin Mapping the Buyer's Journey


A lot has been written lately about the need to map the buyer's journey. I concur with the importance of doing so; however, I think this needs to be done by talking to customers rather than gathering sales and marketing team members to "hypothesize" about the buyer's journey. I recommend you begin the process by talking customers. Here are five questions to get you started: What first led you to consider our brand? What problem were you trying to solve? Who was involved in the d... Read More