The Importance of Face to Face Communications

The Importance of Face to Face Communications

Thanks to Carol Kinsey Gorman for her article, "What's So Great about Face-To-Face" (http://bit.ly/jm2UEd, membership required) in a recent edition of Communication World magazine. Ms. Gorman reminds us of the importance of face-to-face communications with the growing popularity of email, texting and social media. She references a recent study by t...

Tom Smith

Tom Smith

A Clear Call To Action Will Accelerate Sales

What do you want your customer or prospect to do? I recently attended a presentation by an advocacy group. At the conclusion of the presentation, they had someone handing out a flyer asking us to go the their website to tell our story. I went to the website to tell my story and didn't see where they wanted me to do so. I sent an email to the grou...

Tom Smith

Tom Smith

6 Benefits of Being Transparent

Great article by Roger D'Aprix entitled "Cultivating a Culture of Open Communication" in a recent edition of Communication World magazine. The point of the article is that, "Without the conviction than an open communication culture is beneficial and necessary to business success, the effort will likely fail." As with everything else in business, o...

Tom Smith

Tom Smith

Analytics Needs Customer Feedback Mechanisms

Great article which reinforces what I have been saying about the importance of having a dialogue with your customers rather than relying solely on analytics. Where's Your Skeptic's Hat? Analytics Needs Customer Feedback Mechanisms Monday, February 20, 2012 by Darshan Desai Recently, I came across a very interesting article in New York Times, How C...

Tom Smith

Tom Smith

A Networking Mindset Accelerates Sales

I just had the opportunity to attend a compelling presentation by Heather Hollick on "The Networking Mindset." Heather is a dynamic presenter. In addition to being a brilliant mathematician, Heather has studied how networks develop and work throughout her professional career. Following are my key takeaways from Heather's presentation: Introverts ...

Tom Smith

Tom Smith

8 Reasons to Have Face-To-Face Communication

Face-to-face communications establish more trust than other modes of communication. Face-to-face communication is more likely to be perceived as credible. Face-to-face communications are more productive than other modes of communication. Face-to-face communication is more efficient than other modes, there is less likelihood for misunderstanding or...

Tom Smith

Tom Smith

Face-To-Face Communications Empowers Employees and Accelerates Sales

I recently read an article by Cathy-Anne O'Brien in the Communications World Bulletin entitled "Losing Face Time? Recapture That Human Connection." We all know face-to-face communications are optimal. E-mail communications lack personality and emotion. Phone conversations add tone and emotion but you are still not able to see the person's expressio...

Tom Smith

Tom Smith

Insights from Analytics — A Better Way

A recent study of marketing executives by Accenture (http://bit.ly/9PJQ64) indicated that "insufficient budgets, a shortage of skills and inadequate tools are hindering their ability to improve operational efficiency, increase productivity and respond to change." To achieve growth objectives 65% of marketers said they must master customer analytics...

Tom Smith

Tom Smith

Top Insights From Analytics Blog Posts of 2013

Following are the leading blog posts during 2013. Thank you for reading and sharing with others you think would be interested. Top 10 U.S. Net Promoter Scores (NPS) for 2013 The Importance of Face to Face Communications 7 Ways to Improve Your (Company's) Reputation 6 Elements of Integrated Marketing Communications 15 Insights From...

Tom Smith

Tom Smith

5 Steps to Improve Employee Engagement

Great e-book from David Grossman of The Grossman Group, entitled, "Five Steps to Thrive." I had to opportunity to hear David speak a couple of years ago and read his book You Can't Not Communicate2 which aspires to make leaders better communicators -- especially within their own companies. Times are difficult for business communicators with economi...

Tom Smith

Tom Smith