10 Ways to Write Simply to Accelerate Sales

10 Ways to Write Simply to Accelerate Sales

As I create and edit more content for my business and clients, I notice people getting away from writing as concisely and as simply as possible. I recently heard Dan Zarella, the social media strategist and author of "The Science of Retweets," say that blog posts, ebooks and tweets written at a fifth grade level will be forwarded many times more of...

Tom Smith

Tom Smith

10 Ways To Get Consumer Insights Even If You’re Using Big Data

>The current issue of Marketing News is entitled "Incomplete Insights" because, as I've said many time in the past, even good consumer data will not the most accurate picture of the consumer. Consumers make decisions based on emotion and then rationalize their decision after the fact. Big data provides a lot of information on the purchase, and wha...

Tom Smith

Tom Smith

Consumer Insights From Insurance Customers

This is a prime example where the "nay sayers" in a focus group can drown out some very powerful and emotional stories. If we had simply listened to the groups as a whole, we would have never obtained the in depth insights that drove the successful campaign. Our client had built significant negative equity with consumers by attempting to convert ...

Tom Smith

Tom Smith