How Consumer Insights Lead to New Product Development

How Consumer Insights Lead to New Product Development

Henry Ford said, "If I'd have asked customers what they wanted, they would have told me a 'faster horse.'" It's difficult for people to envision what they want. A really excellent interviewer and respondent may be able to get "outside of the box" but it's very uncommon. That's why it's important to use consumer insights as inspiration rather than d...

Tom Smith

Tom Smith