Consumer Insights From Moms Accelerate Sales

Consumer Insights From Moms Accelerate Sales

I am fascinated with the findings of NeuroFocus in "The Buying Brain" by Dr. A.K. Pradeep. While I was not surprised to learn the difference between male and female brains, I was surprised to see the powerful differences between the female brain and a mother's brain. This is likely a function of never being a father. Moms make it all happen in a f...

Tom Smith

Tom Smith