15 Insights From Seth Godin to Accelerate Sales

15 Insights From Seth Godin to Accelerate Sales

Another great webinar courtesy of Vocus (#vocuswebinar) by Seth Godin (@sethgodin) entitled "No Secrets. No Shortcuts." Implicit in the title is there is no silver bullet, there are no secrets and there are no short cuts to successfully developing, marketing or acclerating sales of a product of service. You must create a product or service that has...

Tom Smith

Tom Smith

5 Reasons Social Media is About Relationships, NOT ROI

I read a lot of articles and posts of people questioning the ROI of social media. I find this discouraging and disingenuous. Social media is about creating, and enhancing relationships, not about making sales. People buy products and services, B2B and B2C, from people they know, like and trust. Social media is a great way to meet people, establish ...

Tom Smith

Tom Smith

10 Ways to Use Social Media to Accelerate Sales

Thanks to Eloqua and their "Grande Guide to the Social CMO" for the following to which I've added my thoughts. Do's: 1. Listen. Social media offers a unique window into the lives of colleagues, customers and influencers, but only if you don't "talk over" the opportunity. Adhering to a "listen first" philosophy will help you gain valuable insights ...

Tom Smith

Tom Smith

Why Blog? To Accelerate Sales

I attended HubSpot's Inbound Marketing University in 2010 after spending 30 years in advertising and marketing practicing, predominantly, outbound marketing. Then, as today, I see the value of inbound, or content, marketing in conjunction with outbound marketing. Shortly after attending Inbound Marketing University I began writing blog posts about ...

Tom Smith

Tom Smith

6 Benefits of Being Transparent

Great article by Roger D'Aprix entitled "Cultivating a Culture of Open Communication" in a recent edition of Communication World magazine. The point of the article is that, "Without the conviction than an open communication culture is beneficial and necessary to business success, the effort will likely fail." As with everything else in business, o...

Tom Smith

Tom Smith

Top 10 Reasons for a Poor Customer Experience

In a survey from BIGinsight.com, more than 6,000 consumers were asked to write in the name of the store that they believe provided the worst service – and the reason why. The survey was fielded among adults 18+ and results are available by gender, age, generation and 12 different classifications of store type. The top 10 responses, and percentag...

Tom Smith

Tom Smith

6 Reasons to Share Content

Recent studies by Roper Public Affairs for the Custom Content Council, Content Wise and the Content Marketing Institute reinforce the need for content: 83% of top marketing executives are receptive to the idea that custom content should be an integral part of every marketing plan. 84% say content marketing represents the future of marketing. C...

Tom Smith

Tom Smith

A Networking Mindset Accelerates Sales

I just had the opportunity to attend a compelling presentation by Heather Hollick on "The Networking Mindset." Heather is a dynamic presenter. In addition to being a brilliant mathematician, Heather has studied how networks develop and work throughout her professional career. Following are my key takeaways from Heather's presentation: Introverts ...

Tom Smith

Tom Smith

3 Drivers of Customer Satisfaction

. . . And how to address them in the most cost-effective manner. The three primary drivers of customer satisfaction are: Response time -- the time it takes for the customer to get a response from a qualified person (i.e., someone who is going to attempt to resolve the issue) Resolve time -- the time it takes for the customer to get the issue resol...

Tom Smith

Tom Smith

25 Ways to Get more Customers and Accelerate Sales

Thanks to ReachLocal and their presentation on "How To Identify Lead Leaks." Prospects become customers through a three-step process: 1) discover; 2) contact; and, 3) choose. Prospects discover you when they search, surf and socialize online and then click to visit your website. Leads contact you when they like what they see on your website. Custom...

Tom Smith

Tom Smith