15 Insights From Seth Godin to Accelerate Sales

15 Insights From Seth Godin to Accelerate Sales

Another great webinar courtesy of Vocus (#vocuswebinar) by Seth Godin (@sethgodin) entitled "No Secrets. No Shortcuts." Implicit in the title is there is no silver bullet, there are no secrets and there are no short cuts to successfully developing, marketing or acclerating sales of a product of service. You must create a product or service that has...

Tom Smith

Tom Smith

5 Reasons Social Media is About Relationships, NOT ROI

I read a lot of articles and posts of people questioning the ROI of social media. I find this discouraging and disingenuous. Social media is about creating, and enhancing relationships, not about making sales. People buy products and services, B2B and B2C, from people they know, like and trust. Social media is a great way to meet people, establish ...

Tom Smith

Tom Smith

10 Ways to Use Social Media to Accelerate Sales

Thanks to Eloqua and their "Grande Guide to the Social CMO" for the following to which I've added my thoughts. Do's: 1. Listen. Social media offers a unique window into the lives of colleagues, customers and influencers, but only if you don't "talk over" the opportunity. Adhering to a "listen first" philosophy will help you gain valuable insights ...

Tom Smith

Tom Smith

Nice Companies Accelerate Sales

Thanks to Peter Shankman, Stacey Acevero and Vocus for a great webinar today on "Nice Brands Finish First." I urge you to watch the webinar when you have 45 minutes, Peter is a GREAT speaker and storyteller. Peter would probably be happier if you bought his new book Nice Companies Finish First. Peter shares some wonderful examples of companies that...

Tom Smith

Tom Smith

6 Reasons to Share Content

Recent studies by Roper Public Affairs for the Custom Content Council, Content Wise and the Content Marketing Institute reinforce the need for content: 83% of top marketing executives are receptive to the idea that custom content should be an integral part of every marketing plan. 84% say content marketing represents the future of marketing. C...

Tom Smith

Tom Smith

A Networking Mindset Accelerates Sales

I just had the opportunity to attend a compelling presentation by Heather Hollick on "The Networking Mindset." Heather is a dynamic presenter. In addition to being a brilliant mathematician, Heather has studied how networks develop and work throughout her professional career. Following are my key takeaways from Heather's presentation: Introverts ...

Tom Smith

Tom Smith

Use Marketing Automation to Accelerate Sales

Thanks to The EXPERTS Bench for hosting a webinar (#30wte) with Adrian Chang of Eloqua (@adrianchang), Kelly Jo Horton of Marketo (@kellyjohorton) and Tony Tissot of etrigue (@tonytisson). Tony started the discussion by answering the question, "What do we know now that we didn't know three years ago?" It's important to get started, that's the on...

Tom Smith

Tom Smith

Be real. Be reliable. Be responsive. Or, be gone.

I enjoyed reading Bruce Kasanoff's (@brucekasanoff) ebook "How To Self-Promote Without Being a Jerk." When I first saw the title, I was afraid that I might be "that jerk" since I've been trying to build my personal brand with blog posts and sharing what I consider to be "information of value" with my personal network as I strive to find my next fu...

Tom Smith

Tom Smith

Earn Trust to be an Industry Leader and Accelerate Sales

The internet and social media are a great equalizers. You can no longer say you're one thing and be another. If you claim to be a market leader you must act like one. There are several ways to do that: Share information of value Answer prospect and customer questions before they ask them Be forthcoming with information Be out in front with a...

Tom Smith

Tom Smith

Why are companies afraid of social media?

I believe companies that are not engaging customers and prospects on social media are reluctant to admit that the consumer is now in control of their brand and the perception of their brand. Failure to engage with customers or prospects gives them even more control. If a company wants to be an industry leader, they must be a leader in social ...

Tom Smith

Tom Smith