Consumer Insights From the Sales Channel Accelerate Sales

Consumer Insights From the Sales Channel Accelerate Sales

Usually when I say "consumer insights," people think I'm talking about the end-user consumer of a packaged goods product. The following is not about end-users of a consumer product, it's about pool and spa equipment dealers. Most homeowners with swimming pools have no clue as to the brand of pump, heater or filter they have on their pool -- they ...

Tom Smith

Tom Smith