I just had the opportunity to attend a compelling presentation by Heather Hollick on “The Networking Mindset.”

Heather is a dynamic presenter. In addition to being a brilliant mathematician, Heather has studied how networks develop and work throughout her professional career.

Following are my key takeaways from Heather’s presentation:

  • Introverts and extraverts network very differently.
  • If you don’t know something about an extravert, you haven’t been listening.
  • If you don’t know something about an introvert, you haven’t asked.
  • Research shows the most successful careers are developed by paying attention to: 70% on the job experience; 20% relationships with others; and, 10% education, including what you’ve learned and how you’ve applied what you’ve learned.
  • Approach people with the thought of how you can help, or provide value, to them.
  • Give to get.
  • Strengthen links by reaching out just to check-in or say hello even if you don’t have any information of value for the person.
  • Networking is a constant exchange of favors and information.
Four questions to always ask those with whom you are networking, and yourself, while networking:
  1. What are you working on?
  2. Who do I know that can help you with what you are working on?
  3. What do I know that can help you with what you are working on?
  4. How can I help you be successful?
As Zig Ziglar said, “If you help enough people get what they want, you will get what you want.”
Happy networking!
By the way, Heather has a workshop coming up in the Raleigh-Durham area on December 5. Click here to register.



Tom Smith

Experienced marketing professional who has worked with more than 120 clients in 18 different vertical industries. ♦ Differentiate products and services by improving UX and delivering memorable CX to create an emotional connection to the brand. ♦ Obtain insights from analytics to solve business problems and drive revenue. ♦ Develop and implement marketing campaigns that double traffic and leads in three months. ♦ Certified Marketing Automation Professional ♦ Certified Voice of the Customer (VOC) Professional