We know consumers place greater importance on the perception of the company offering the products and services than the perception of the products and services themselves.

As such, whether you are working for a large, medium or small business or you are a single-person business, you need to worry about your, and your company’s reputation.

Here are seven things you can do to improve your reputation:

  1. Contribute to the social and economic development of your community.
  2. Foster growth and innovation in your industry — learn and add value. If your industry becomes more successful, you will become more successful.
  3. Uphold sustainable development principles. If you’re not concerned about sustainability, prospects and clients will be less interested in working with you.
  4. Network. Increase relationships in the community, every community, where your company operates.
  5. Value the employees who build and bring life to your company. These are your ambassadors with customers, prospects and in the community.
  6. Establish a trusted partnership with suppliers and influencers based on mutual commitment to operational efficiency.
  7. Manage the company’s financial resources responsibly and transparently according to best practices and corporate governance.

I have found LinkedIn to be particularly useful in:

  • Developing relationships in different industries
  • Networking
  • Identifying suppliers and strategic alliance partners for my company
  • Building awareness of my company
  • Sharing information of interest among my friends, business associates and potential business associates

What have you done to improve you and your company’s reputation?

Tom Smith

Experienced marketing professional who has worked with more than 120 clients in 18 different vertical industries. ♦ Differentiate products and services by improving UX and delivering memorable CX to create an emotional connection to the brand. ♦ Obtain insights from analytics to solve business problems and drive revenue. ♦ Develop and implement marketing campaigns that double traffic and leads in three months. ♦ Certified Marketing Automation Professional ♦ Certified Voice of the Customer (VOC) Professional