The Gallup Management Journal published an article entitled, “Involving Employees in Change.”

In it they discuss the positive correlation between engaged employees and the likelihood the employees will act in the best interest of their employers, as well as the productivity of the organization.

They share the employee engagement hierarchy and the 12 questions to ask to determine where employees are on the hierarchy:

  1. Do you know what is expected of you at work?
  2. Do you have the materials and equipment to do your work right?
  3. At work, do you have the opportunity to do what you do best every day?
  4. In the last seven days, have you received recognition or praise for doing good work?
  5. Does your supervisor, or someone at work, seem to care about you as a person?
  6. Is there someone at work who encourages your development?
  7. At work, do your opinions seem to count?
  8. Does the mission/purpose of your company make you feel your job is important?
  9. Are your associates (fellow employees) committed to doing quality work?
  10. Do you have a best friend at work?
  11. In the last six months, has someone at work talked to you about your progress?
  12. In the last year, have you had opportunities to learn and grow?

Similar to Maslow’s hierarchy of needs, the first three questions relate to “basic needs.” The second three “management support.” Questions seven through nine “teamwork.” And the final three “growth.”

Gallup has performed this Q12 survey for thousands of clients and can benchmark norms by industry and identify whether or not a firm has engaged, unengaged or disengaged employees.

How would your firm stack up if you asked your employees these 12 questions?

How do you empower your employees to provide an outstanding customer experience and acclerate sales?

You can, and should, gather insights from employees just as you do customers, prospects, and channel partners. Your employees are your ultimate channel partners.




Tom Smith

Experienced marketing professional who has worked with more than 120 clients in 18 different vertical industries. ♦ Differentiate products and services by improving UX and delivering memorable CX to create an emotional connection to the brand. ♦ Obtain insights from analytics to solve business problems and drive revenue. ♦ Develop and implement marketing campaigns that double traffic and leads in three months. ♦ Certified Marketing Automation Professional ♦ Certified Voice of the Customer (VOC) Professional